Former Baywatch star Pamela Anderson fronts Smashbox Cosmetics' new campaign, promoting the Photo Finish Primer.

Anderson commented 'The campaign is a little wink to the past - the 90s flash that I lived and loved. I'm honoured to collaborate with Smashbox to help promote their classic vegan and cruelty-free primer. I have always admired originals - and this OG connection underscores a project rooted in shared stories, mutual respect and authenticity'.